The AISHA Design
As the brand’s name AISHA means life, the inspiration drawn upon for each collection is life with all its mysteries merged with Feng Shui. The designer, Aisha’s approach to the design process, emerged from design training she received at her design school Instituto Marangoni in Milan and techniques cultivated from her time interning in the design studio of the great Alexander McQueen in London. Thus, with this method, she creates garments composed of many beautiful parts and collections comprised of pieces that work well. Each collection tells a story. All collections have a theme. The main pillars of themes for the collections are Nature - Land and Sea, Life Stages, Art & Architecture, World Cultures, and Transformation. Concepts and beautiful inspiration boards are created for each collection. Then, the collection design is born.
The AISHA design style aesthetic ranges from Timeless-Classic-Chic looks to Avant-Garde, but the wearer has a luxurious utilitarian feel. The AISHA brand garments feel beautiful, comfortable, and incorporate the daily functional needs of the AISHA woman like hidden pockets.
The World of AISHA
The world of AISHA is about celebrating life and inviting women to participate in this celebration of life and all it offers. The Aisha brand consists of women’s lux tailored designed dresses, outerwear, and scarves, all inspired by Feng Shui. The materials used are fine fabrics and some organic materials which ensure their superior quality and continued existence. The AISHA brand epitomizes stylish, timeless design is effortlessly chic quintessential dressing for women.
The AISHA Woman
The Aisha woman is the eminent woman of today’s world. She seeks all that is practical and comfortable yet luxurious and stylish. She appreciates a world where rich simplicity meets elaborate, ornate designs. She shares the passion we all have to reach a level of balance, harmony, and love. She communicates in a language style that reflects this passion for life. She is an individual conscious of her thoughts, concepts, desires, power, interests, and dreams.